About Us 

In 1993 I was hired as an intern for a family-owned shoe repairing business in San Diego, California. I worked for the company for several months before actually visiting the main location where all of the repair work was performed. I can still vividly remember the impression I had on my first visit to the factory: the bustling activity, the smell of shoe polish and leather, and the sounds of shoe stitchers and the nailing of heels. What compelled me to enter the industry were the fantastic craftsmanship and the pride of workmanship that the repairmen demonstrated.

That, plus I saw as a huge opportunity to add modern customer service and marketing to the age-old business of shoe repair. What we have done at NuShoe is just that: taken incomparable quality and packaged it into a convenient service available over the Internet. This is possible due to the proliferation of web-related commerce, and to shipping services that make time and distance irrelevant. We have also changed our manufacturing process from “repair” to “renewal”, or as we like to call it “NuCrafting “. NuCrafting is the process of rebuilding a shoe with materials that are as good if not better than the original materials. This distinction represents a significant difference between NuShoe and your local repair shop, and one in which we take great pride and great pains to maintain.